- 2019 Data Supply: Frequently Asked Questions- Do I only include people from the last 6 years or everyone in the system? Please provide every donor record in the system, however you only need you supply the last 6 years for the Gifts and Regular Giving Pledges. Do we need to provide our donor names and addresses? No. You do not need to provide us with any biographical information on your donors other than gender and year of birth. How much giving history transactional data should I… Continue Reading
- Influencing the influencer – you’ve got the power!- Home » Digital » Influencing the influencer – you’ve got the power! One small step for Influencers, one giant leap for Digital Marketing 5-minute read We are focusing on social media influencers in this blog as part of our Social Listening and Audience Insights blog series. After reading this 5-minute blog you will have a better understanding of influencers. Having a better understanding of the types of influencers can enable you to effectively match the right type of influencer to the relevant company. In short, influencers… Continue Reading
How we used Tableau to build a multi-functional, interactive mapping dashboard- We’ve been evaluating the various merits of key dashboarding applications including Tableau, Power BI and Excel, based on their mapping capabilities. We quickly decided that Tableau would provide the best solution, because: It is possible to overlay point-based maps on top of thematic (filled) mapsThe software can cope easily with millions of data pointsIf you know which workarounds to apply, it is possible to produce thematic maps at postal sector level, with postcode-level detail for point-based mapsThe look, feel and… Continue Reading
Why you still need to apply your own Human Intelligence to your Artificial Intelligence solutions- Artificial Intelligence is getting a lot of press lately. From horror scenarios which would rival the Terminator Hollywood movies. Through to driverless cars and even through to supporting medical diagnosis. However as with a lot of things, the hype is driven in a large part by fear. In a world optimised by "clicks" on the internet, it's the sensational, rather than the balanced which comes to the fore. Perhaps I should have used a click-bait type headline instead? "10 ways… Continue Reading
