Last Thursday saw us shortlisted for an award with our wonderful client Baxi. The award was “Best Use of Data and Insight – Large”, as part of the CIM Marketing Excellence Awards 2018 in London. Key within this was the digital work we did as part of Baxi’s acquisition programme. Driven by data and insight, the Nurture programme sent a sequence of emails to installers. Each email gave distinct information about the brand. We automated the broadcast, and built on our use of data and insight, to optimise the timing and content. Results were very strong and have meant an extended programme has now started.
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